Friday, November 21, 2008

Using Virtual Worlds for Why So Serious Costumes

Why So Serious Costumes could use virtual worlds such as Second Life to promote sales and increase interactivity between the online stores and its customers. Customers could create their own avitar, and then use the costumes that are provided by Why So Serious. The avitar could resemble the customer as far as dimensions and features so that the customer could have a more acurate idea of how the costume would look on them personally. Customer would be able to switch out costumes easily, as well as add accessories and swap out colors. Once a customer has found a costume that they like, they can purchase it from the store in the virtual world so that they may use it only for their avitar, or they may purchase the actual costume and have it shipped to their home. Either way, this provides an excellent opportunity for increasing online sales and expanding the customer base of our online stores. The broader and more expansive the customer base, the easier it is to promote and sell the costumes.